The Miracle Machine is the brainchild of two wine industry veterans Kevin Boyer and Philip James. It came about after one too many glasses of wine over dinner, and a casual remark by Philip that ‘Jesus made water into wine; with all the technology we have available today why can’t we do the same?’ Much laughter followed, but they knew they were onto something when they still thought it was a good idea the following morning.
The question was this: Could you bring a higher level of science to winemaking? Could the industry be modernized by technology just as many other industries have been? Winemaking is still considered by most an art. Secrets are closely guarded. As a result the price of a good bottle is still high. So Kevin and Philip spoke to their friends in Silicon Valley. They explored the possibility of accelerating the winemaking process using a low amount of heat and a computer controlled environment.
They also looked at the precise chemical breakdown of some of the finest wines in the world and realized that just as the scent industry is able to simulate smells, it is possible to replicate the delicate flavors of highly sought-after vintages.
Fast forward 12 months, and many experiments, and the Miracle Machine was born.
The Real Story
The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organization that provides people around the world with access to clean water, one of life’s basic necessities. In just under two weeks, the Miracle Machine went viral as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it. We now need to turn our attention to Wine to Water.
For one dollar, we can provide clean water for one person for an entire year. Using a variety of water filters and wells, Wine to Water is changing lives at a fraction of the $499 price tag for the faux machine that so many were willing to buy. “For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle,” says Doc Hendley, the founder of Wine to Water.